“Asset allocation” may sound like the kind of term used by rich money managers and Ivy League university endowments. In fact, anyone with a savings account, a 401(k), a pension plan or real estate should be thinking about asset allocation. “Asset allocation” is just a fancy way of saying “don’t put all your eggs in one basket." By putting your money in several different baskets, you can reduce risk and potentially increase returns by diversifying your investments.
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